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5 0 0 0 0
Global media economics :commercialization, concentration, and integration of world media markets
- 作者: Albarran, Alan B.
- 出版: Ames : Iowa State University Press 1998.
- 資料類型: 電子書
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4 0 0 0 0
Journal of media economics.[Vol. 14.No. 3].
- 作者:
- 出版: Mahwah, N.J. : Lawrence Erlbaum Associates [©2001].
- 資料類型: 電子書
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2 0 0 0 0
Media economics :theory and practice
- 作者: Alexander, Alison,
- 出版: Mahwah, N.J. : Lawrence Erlbaum 2004.
- 資料類型: 電子書
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107 0 0 0 0
Media, organizations and identity
- 作者: Chouliaraki, Lilie.
- 出版: Basingstoke : Palgrave Macmillan 2010.
- 資料類型: 圖書
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6 0 0 0 0
The new PR toolkit :strategies for successful media relations
- 作者: Breakenridge, Deirdre.
- 出版: Upper Saddle River, NJ : Financial Times Prentice Hall ©2003.
- 資料類型: 電子書
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4 0 0 0 0
Total exposure :controlling your company's image in the glare of the business media explosion
- 作者: Carlson, Gustav.
- 出版: New York : American Management Assoc. ©2000.
- 資料類型: 電子書
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32 0 0 0 0
The media handbook :a complete guide to advertising media selection, planning, research, and buying
- 作者: Katz, Helen E.
- 出版: Mahwah, N.J. : Lawrence Erlbaum 2003.
- 資料類型: 電子書
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2 0 0 0 0
Media firms :structures, operations, and performance
- 作者: Picard, Robert G.
- 出版: Mahwah, N.J. : Erlbaum 2002.
- 資料類型: 電子書
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1 0 0 0 0
Face the media :the complete guide to getting publicity and handling media opportunities
- 作者: Byrne, Judith,
- 出版: Oxford : How To Books ©2002.
- 資料類型: 電子書
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1 0 0 0 0
The 2005-2010 world outlook for media buying services
- 作者: Parker, Philip M.,
- 出版: San Diego, CA : ICON Group ©2005.
- 資料類型: 電子書